More television shenanigans

I feel like I'm living and breathing campaigns based around sport at the moment - it must be that time of year. The latest project for Wellington Rugby hit the small screen last night. We've produced a series of four 15-second TV commercials to promote the first bunch of home games for the Wellington Hurricanes in the Super 15 season. With almost no time to turn these around and with no existing footage to use, combined with players having pretty hectic schedules, I reckon the results aren't too bad all things considered. These will air during primetime on TV3 over the next few months on-and-off so check 'em out.

Canes 2011

It's January, it must be rugby season. Last week was a big week of post-production on the 2011 Hurricanes poster campaign (with EyeQ Design and Wellington Rugby) but we got there. Making set-in-stone concepts work can be tough as it's largely about making someone else's vision a reality. The final image is made up of over sixty layers which all had to be meticulously worked over, shadows and shading added and then tweaked. And tweaked again.Then tweaked a bit more. There's plenty of back and forth on projects like this but we got there (and hopefully nailed it).

Some numbers

We've just hit the second of three big deadlines for this month by finishing production on the 2010 Wellington Lions Rugby Team poster for the Wellington Rugby Union in record time. Here are some numbers about the project:

34 players

2 stuffed lions

9 current or former All Blacks

Almost 60 layers make up the image

Over 30 hours of post-production time

Shot over 9 separate shoots in 3 weeks

90000 posters to be printed and plenty of press ads - phew!