Rowers drown in popularity

Only a couple of months to go until the largest sporting event in NZ for 20 years, the World Rowing Champs at Lake Karapiro. I'm official photographer for the event and have been spending quite a bit of time at the lake lately working on the ad campaigns and marketing imagery. The promo video we produced [complete with a hidden code for a discount on event tickets] has had over 5000 views and climbing and the ad campaign has featured on numerous billboards around Auckland and Waikato as well as being printed on 1.2 million [count 'em - million!] programmes for the event itself. This is going to be a big deal people and it's bound to be a great event - and not a rugby ball in sight. Get in fast to get the good seats.