Canes 2011

It's January, it must be rugby season. Last week was a big week of post-production on the 2011 Hurricanes poster campaign (with EyeQ Design and Wellington Rugby) but we got there. Making set-in-stone concepts work can be tough as it's largely about making someone else's vision a reality. The final image is made up of over sixty layers which all had to be meticulously worked over, shadows and shading added and then tweaked. And tweaked again.Then tweaked a bit more. There's plenty of back and forth on projects like this but we got there (and hopefully nailed it).

Kris Gemmell - pro athlete

I spent a few days last week up at the Snow Farm near Wanaka shooting a project with olympic triathlete Kris Gemmell. It was a bunch of fun and I'll hopefully head back there next month to finish things off. I'm also shooting a video which will need a few months of production but keep an eye out - I'll be sure to post it here when it's finished.

The setting for last weeks shoot was breath taking - quite literally. At 1600 meters above sea level the air is thinner than at sea level which is enough to make breathing a bit tougher than usual - like chasing a speeding triathlete. We were interupted during a 7am session in minus 4 degree temps so Kris could be interviewed on radio and even he was out of breath. More proofs from the shoot here.