From the whiteboard to the water

Here it is, the finished image from the Rowing World Champs campaign shoot. Photographed over 2 (early) mornings at Lake Karapiro including a couple of pretty cold boat rides, 11 different NZ rep crews, 25 rowers including a bunch of world champions and over a day of piecing it all together in post-production. The image will be used in promoting this years World Champs in October in press and outdoor advertising. A real team effort onsite so it's great to finally see the final image long after we did the initial sketch on the studio whiteboard weeks and weeks ago.