Canes 2011

It's January, it must be rugby season. Last week was a big week of post-production on the 2011 Hurricanes poster campaign (with EyeQ Design and Wellington Rugby) but we got there. Making set-in-stone concepts work can be tough as it's largely about making someone else's vision a reality. The final image is made up of over sixty layers which all had to be meticulously worked over, shadows and shading added and then tweaked. And tweaked again.Then tweaked a bit more. There's plenty of back and forth on projects like this but we got there (and hopefully nailed it).