Sunday, January 24, 2010

Don't ask, don't get

Last year we photographed the Payroll Giving campaign for Inland Revenue with ad agency AIMProximity. The campaign involved six different shoots and Jet undertook much of the pre-production including wardrobe, props and location scouting. The thing that struck me during this process is it's amazing what people agree to if you just ask them. We had the run of a commercial bakery [thanks Mojo], a cafe [thanks again Mojo], a busy florist [thanks Woodstock], a room at Wellington Hospital, a metal recyclers and a science lab at Victoria University. All talent were Inland Revenue staff. The entire campaign could have been a total nightmare to organise but thanks to people who were willing to offer up their work places for a few hours, everything went ridiculously smoothly. Phew!

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