Tuesday, January 26, 2010

NZ's favourite contact sport

If you browse through a magazine or look skyward at the moment, you'll possibly see an ad for the Contact Triathlon Series which we shot late in 09. The campaign of 5 different ads includes real life people who are competing or have competed in the National Triathlon Series. Plenty of latent modeling talent in the bunch of people who were involved and everyone really got in to it to help recreate the emotion we needed to capture in the images. We had people running laps in between photos and being sprayed with baby oil and water to replicate the sweaty tired look which is so hot right now.

No comments:

Post a Comment