I do not eat green eggs and ham...

The latest issue of Idealog magazine is out now and I shot TradeMe founder Sam Morgan for the cover. We were lucky to get Sam at a weak moment as he doesn't do much press and seems to do a great job of staying out of the limelight. It was great to hear what he's up to post-TM. I photographed him in studio and we were all really happy with the results and Sam was a trouper - a fun shoot.